Odisha Channel Bureau Bhubaneswar, May 7: Vedanta has unveiled its new logo at its alumina refinery located at Lanjigarh in Odisha’s Kalahandi district.K.K.Dave, COO of Vedanta Limited was present as chief guest when the logo was displayed in the presence of other dignitaries such as Amit Joshi, Head HR, Jalaj Malpani, Head Finance, Bimalananda Senapati, Operation Head, Anil Gupta, Head Commerce and D.Ravindranath, Head Expansion Project.The new logo will strategically position Vedanta’s consistent commitment towards the growth of its low cost operations, leverage technology to deliver innovation and superior value to its shareholders, the company said in a press release.The logo refresh comes after ‘Sesa Sterlite Limited’ was renamed to ‘Vedanta Limited’, a significant milestone that promises a united and aligned identity and reflects Vedanta’s journey.According to Tom Albanese, CEO, Vedanta Group, this logo refresh symbolises Vedanta’s un-waivered commitment towards creating greater value for their domestic and global stakeholders, as a diversified natural resources group of companies.The rich heritage of Vedanta’s brand proposition is further augmented with this logo refresh, for inclusive and integrated communications to be seen as a unified global diversified natural resources group of companies.The refreshed logo signifies Vedanta’s approach to the triple bottom line that focuses on People, Planet and Prosperity and symbolises distinct virtues of Vedanta’s professionalism, sustainability, ethics and integrity.Addressing the gathering, Dave said that the new logo will be helpful to strengthen the relationship among the stakeholders, community and business. The company has been taking various initiatives to create awareness among the local community, he added.The logo will be adapted by all the divisions/group companies along with their respective logos and this move will help align with the company’s goal of being a unifying brand across its Indian and global operations, he said.
May 7, 2015
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