Odisha Channel Bureau
Bhubaneswar, May 4: At a time when television penetration in rural Odisha was increasing by the day, more and more television channels are being launched in the State in the recent months. Few weeks after Odia news channel Kalinga TV was launched in Odisha, yet another 24×7 news channel, ETV News Odia was launched by ETV News Network here today.
ETV News Odia, with `News is Life’ as its tagline, was formally launched at a function. Odisha Chief Minister Naveen Patnaik was present as Chief Guest on the occasion. Union Minister for Petroleum and Natural Gas Dharmendra Pradhan presided over the opening ceremony.
Kalinga TV was also launched by the Chief Minister on April 18. Odia television viewers have already got several other 24×7 television news channels including OTV, Kanak TV, Focus Odisha, Zee Kalinga, Prameya News7, and Naxatra News.
Besides, Odisha has about 10 other television channels relating to entertainment and infotainment. The infotainment channels include MBC TV and Kamyab that have new bulletins unlike the entertainment channels such as Sarthak TV and Tarang.
Meanwhile, the competition among the news channels is growing by the day with many of them launching outdoor advertising campaigns in a big way. Though it is content that is likely to be the sole differentiator, the news channel are introducing new programmes, talk shows, and hiring journalists from other channels and newspapers in order to increase their television rating points (TRPs) to attract more and more advertisers.