Odisha Channel Bureau Bhubaneswar, July 21: Honda Motorcycle & Scooter India Pvt.Ltd.(HMSI) has commenced its latest Corporate campaign titled ‘Honda is Honda’.In phase I, ‘Honda is Honda’ campaign was teased at various social sites and blogs from July 14-18 followed by the TV teaser which was on-air from July 15-18.Phase II shall see the 360° campaign blitzkrieg starting from Monday across TV, print, radio, outdoor to even cinema.Engaging with his 10 million fans, Honda’s brand ambassador Akshay Kumar too is promoting the campaign through his social page, according to a press release issued in Bhubaneswar.The new corporate campaign ‘Honda is Honda’ aims to unambiguously demonstrate that firstly, Honda is the partner of choice for Indian two-wheeler customers in pursuit of their dreams.Secondly, to firmly embed Honda’s Wings as the metaphor/symbol of HMSI’s commitment to enable people to achieve the lift they seek.
July 21, 2014
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