Odisha Channel Bureau
Bhubaneswar: Amway India, the country’s largest direct selling FMCG Company, has launched six new shades of Attitude Intense Lip Color Lipsticks and four vibrant hues of Attitude Nail Paints as a part of the 10th edition of Attitude Color Cosmetics.
The Attitude Colors range includes Lipsticks, Nail Paints, Eye Shadow, Blusher, Eyeliner, Mascara and Kajal Pencil.Priced at Rs.389, the new Attitude Intense Color Lipsticks has been specially formulated to provide intense and glossy color finish to the users’ lips. With its nice melting and gliding texture, the Attitude Intense Color Lipsticks give a very smooth application.The luscious and creamy lipsticks also helps provide sun protection.The six shades have very interesting names including ‘Mauve it Over’, ‘Pink Pop’, ‘Ruby Touch’, ‘Caramel Cookie’, ‘Fuchsia Fury’ and ‘Flaming Red’.
The Attitude Intense Color Lipsticks come in attractive and youthful metallic finish packaging.The new range of Attitude Nail Paints gives a flawless and smooth finish. Priced at Rs 206, the Nail Paints comprises of four vibrant colors like ‘Magical Mauve’, ‘Red Flame’, ‘Bold Pink’ and ‘Caramel’.
Commenting on the launch, Sundip Shah, CMO, Amway India, said, “Attitude is targeted to the youth who believe that ‘Beauty is beyond just a pretty face’.The brand personifies their personality and Attitude.
The launch of new colors range gives us an opportunity to engage meaningfully with our consumers.”The company will launch an engagement exercise including 35 Make-Over launch meets to promote the new colors range amongst its distributors.“Attitude is an entry-level premium brand, targeted specifically at the Indian youth.The brand offers a range of skin care products and a range of bold color cosmetics for the youth. Its skincare portfolio has a variety of products like Cleanser, Toner, Moisturizer, Sunscreen Lotion, Face Wash, Face Masque, Hand and Body Cream, Foot Cream and the newly launched Be Bright range of products. At Amway, we believe that beauty is all about attitude!,” the company said in a release.